UNICORN/STUDIOS
The deliverable · page by page

Inside the sprint document.

Ten to fifteen pages that decide what your company says, why anyone should believe it, and exactly how to shoot it. This is what the $5,000 sprint hands over — the anatomy every sprint follows.

Client documents stay theirs; that is the deal. So this page shows you the structure instead — every section, what it does, and what it is written to survive.


The document map

Pages 1–2
The claim.

One sentence your category cannot argue with, and the two paragraphs that establish why your company is the one that gets to say it. Everything else in the document exists to defend these two pages.

Pages 3–5
The proof stack.

Every asset you have — customers, numbers, credentials, product facts — ranked by what it can actually prove. Most companies discover here that their strongest proof has never appeared in their marketing.

Pages 6–7
The counter-argument.

The strongest case against your claim, written out in full, then answered. If a competitor or a skeptical buyer can say it, it is on these pages first — so your team is never surprised by it on a sales call.

Pages 8–10
The language system.

The words the company uses, the words it never uses, and the three lines everyone from the founder to the newest AE should be able to repeat without a script. The words a company repeats end up defining its strategy, so they get chosen deliberately.

Pages 11–12
Message architecture.

The claim mapped onto surfaces: homepage hierarchy, deck order, sales-call framing. What leads, what supports, what gets cut. Written so a web team can implement it without a meeting.

Pages 13–15
The film treatment.

The story as a shot plan: structure, location logic, casting notes, and the derivative cuts one day of shooting should produce. Written so any competent crew can shoot it — ours or anyone's.

Appendix
AI-visibility baseline.

The questions your buyers ask ChatGPT, Perplexity and Google, and who the answers name today — you, a competitor, or nobody. The narrative is written to win the gaps this exposes.

What it is written to survive

A board meeting, a sales call, and a film set.

Those are the three rooms where a narrative either holds or falls apart, and the document is tested against all three before handover. The claim has to survive a skeptical CFO, the language has to survive a live objection, and the treatment has to survive a shoot day where the light goes early.

Most strategy decks only make sense to the people who sat through the presentation. This document is written for everyone who did not: the web team, the newest sales hire, and the crew on the shoot day.

The full artifact
When a founding-slot client agrees to publish, a complete sprint document will appear here unredacted — the actual pages, not a case study about them. Until then this page shows the shape, and the guarantee covers the substance: if the document is not useful, you do not pay for it.

See if the sprint fits what you are launching.

$5,000 at the founding rate while the five slots last. Fifteen minutes gets you a straight answer.

Book the intro call
The sprint Book intro