Journal

Notes from the floor.

How the work actually gets made, written up while it is still fresh. No newsletter, no sequence.

This week Unicorn Studios became the only company we run. What got archived, what stayed, and why the story is the part that survived.

When access is the scarce resource, planning derivatives after the shoot means going back for pickups you will never get.

A film built on an undecided story is an expensive way to say nothing.

Have a launch on the calendar?

Start with the story. The sprint is $5,000 at the founding rate, while the five slots last.