One hour.
Thirteen assets.

Spotify needed a campaign for the Born Pink launch with BLACKPINK. Artist access was limited to one hour, and the global release date was already set.

We planned the full deliverable list before the shoot. Framing, lenses, and lighting had to serve the hero film, vertical edits, and static frames in the same setups. Every minute on the floor had an assigned purpose.

Thirteen deliverables across three formats came out of sixty minutes of artist time. The planning gave the campaign a coordinated set of assets for the scheduled launch.