One of the nation's largest radio shows in tech gets a brand upgrade
Unicorn Studios turned Silicon Valley Insider, Keith Koo's radio show and podcast, from a dated template site into an AI-powered media studio brand.
Unicorn Studios is a frontier creative studio, a storytelling company and a technology company.
svin.biz, then the studio site.
The previous homepage was a template: a sunset over the Bay Bridge, a headline, and listen buttons. The current site at siliconvalleyinsider.net is a dark editorial home for the show, the host, and the programs around them.
Before · svin.bizAfter · siliconvalleyinsider.netThe show, given a working home.
- 01
Brand identity
A mark, a voice, and a visual system that reads as Silicon Valley Insider.
- 02
Dark editorial design
Black fields, a sharp orange accent, and type that treats the show like a publication.
- 03
Radio and podcast hub
The homepage carries 1220 AM KDOW and 860 AM KTRB, with a path to the latest episode and the archive.
- 04
Events
A place on the site for the conversations and gatherings around the show.
- 05
Newsletter
A way for listeners to hear when a new conversation is ready.
- 06
Programs
The lineup includes the Unicorn Marketing segment hosted by Henry Finn.
Guests booked. Leads in motion.
An AI SEO and outreach system sits behind the public site. It booked a pipeline of guest interviews and generated leads for multiple six-figure deals.
Bring the show, the brand, or the system.
Tell us what you want to publish. We will scope the story and the technology together.
Start a projectHenry Finn, founder. San Francisco & Los Angeles. Write to sol@unicornstudios.ai or send a brief.