Equip your team
We build and configure the system, establish the first campaign, document the process, and train your team. Ongoing technical or production support is scoped around the capabilities you want to retain.
A STORY ENGINE SERVICE Media Company
Media Company
in a Box.
A media operation built around your company and the CMO leading it.
Launch a brand or product, run campaigns, produce content, and manage the channels and conversations that follow. Unicorn connects the work in one system, with your team directing it.
Bespoke setup and ongoing support.THE FOUNDATION PACKAGEA working first version
A working first version
of every capability.
Start with one brand, one offer, one primary audience, and a first campaign. We establish the content process, connect the agreed channels, and set up the reporting and responsibilities to run it.
CONNECTED FOR YOUR TEAM
Planning, content review, publishing, audience follow-up, and reporting share one operating workspace. We scope the connections around your existing tools.
DEFINED BEFORE WE BUILD
Your proposal names the initial channels, content mix, output, integrations, launch requirements, and people responsible for the work.
READY TO EXPAND
Add capacity and finer controls to any capability. Source review, publication approval, client access, and export are included in the basic setup.
WHAT WE BUILD & OPERATEEight connected
Eight connected
capabilities.
Every capability starts with a usable foundation. Open each one to see examples of the upgrades you can choose.
Brand & editorial direction
Company knowledge, audience positioning, voice, approved claims, editorial themes, and a starter visual kit.
Open details
Foundation
Company knowledge, audience positioning, voice, approved claims, editorial themes, and a starter visual kit.
Additional capacity & controls
Add sub-brands, audience-specific messaging, localized style rules, and detailed brand templates.
Launches & campaigns
A brand or product launch plan, first campaign brief, landing-page template, approval calendar, and launch checklist.
Open details
Foundation
A brand or product launch plan, first campaign brief, landing-page template, approval calendar, and launch checklist.
Additional capacity & controls
Run parallel campaigns with segmented briefs, experiments, and campaign budget views.
Content production
A scoped mix of articles, social copy, short edits, and newsletters, with reusable templates and an organized asset library.
Open details
Foundation
A scoped mix of articles, social copy, short edits, and newsletters, with reusable templates and an organized asset library.
Additional capacity & controls
Increase output, add original films or series, and configure format-specific editing and review steps.
Publishing & distribution
Named company channels, a publishing calendar, approved releases, email preparation, tracking links, and publication records.
Open details
Foundation
Named company channels, a publishing calendar, approved releases, email preparation, tracking links, and publication records.
Additional capacity & controls
Add accounts, regional calendars, channel-specific treatments, and partner distribution.
Engagement
Response guidance, a shared conversation queue, agreed human response coverage, and a clear escalation path.
Open details
Foundation
Response guidance, a shared conversation queue, agreed human response coverage, and a clear escalation path.
Additional capacity & controls
Handle more conversations with custom routing, response categories, and longer staffed coverage.
Community programs
A community space, member onboarding, discussion prompts, moderation guidance, and a recurring program.
Open details
Foundation
A community space, member onboarding, discussion prompts, moderation guidance, and a recurring program.
Additional capacity & controls
Add member segments, events, ambassador programs, and more capacity for participation and moderation.
Conversion & sales handoff
A campaign inquiry form, connection to your CRM, an assigned follow-up owner, and a searchable sales-content library.
Open details
Foundation
A campaign inquiry form, connection to your CRM, an assigned follow-up owner, and a searchable sales-content library.
Additional capacity & controls
Add nurture sequences, multiple pipelines, account-specific materials, and customer-evidence workflows.
Measurement & management
A starting baseline, regular reporting, named responsibilities, source review, approvals, and a record of operating issues.
Open details
Foundation
A starting baseline, regular reporting, named responsibilities, source review, approvals, and a record of operating issues.
Additional capacity & controls
Add custom reporting, budget views, detailed approval chains, and enterprise access controls.
WORKING WITH YOUR CMOThe operating view
The operating view
for your CMO.
Your CMO can set an objective, review the campaign, approve content, and inspect audience responses and results. A named owner manages each part of the operation.
We establish the process around your team’s availability, approval needs, and business goals. Additional executive or creative leadership can be scoped alongside delivery.
Set the brief
Choose the brand or product, audience, objective, and first campaign.
Review the work
Inspect the plan and assets, request changes, and approve publication.
Run the program
Coordinate releases, responses, member activity, and sales follow-up.
Plan the next cycle
Use the report and audience questions to decide what to make next.
OPERATING SUPPORTChoose who runs
Choose who runs
the daily work.
Each proposal defines responsibilities, delivery volume, third-party tools, and review coverage. Original filming and specialist production can be added through our studio services.
PLANNING YOUR ENGAGEMENTScope the service
Scope the service
around your company.
How does this work with our CMO and existing team?
Your CMO sets priorities and approves direction. We configure the working system, establish the editorial and production process, and provide the agreed operating support. We can also scope fractional CMO or CCO leadership when you need additional senior capacity.
Can we use it to launch a brand or product?
Yes. We can scope the brand positioning, launch campaign, content, campaign website, distribution, and audience follow-up. Product engineering is a separate scope. The first launch also establishes a process your team can use for later campaigns.
How much production is included?
The Foundation includes an agreed editorial mix and output using your available material. Original filming, larger productions, additional formats, and higher volumes are scoped in the proposal. Our film and studio services can supply that capacity.
What does AI do, and who approves the work?
AI can assist research, drafts, content adaptation, asset organization, and routine coordination. Named people review sources, make creative decisions, approve factual claims, and authorize publication. Those review responsibilities are part of the Foundation.
Can we keep our tools and own the operation?
We assess your current publishing, email, CRM, and community tools before proposing integrations. The agreement defines client ownership of accounts, content, and audience records, along with access, export, software licensing, and third-party costs. Your team can operate the system after training, or retain Unicorn for ongoing management.
How is the engagement priced?
Each proposal is bespoke. We scope the setup, initial campaign, content volume, channels, integrations, and ongoing staffing with you. Selected upgrades add depth or capacity to individual capabilities as your needs develop.
Tell us what your
team wants to launch.
Bring your brand or product, first campaign idea, and current tools. We’ll discuss a practical foundation and the support needed to operate it.
Discuss your media operation