Recording brief
Name the viewer, the decision, the evidence, and the next action.
A useful recording
starts with a plan.
Prepare one hour with a founder or subject expert. Decide what to ask, what to show, and where the answers will help your buyers.
UNICORN STUDIOS
Working sheetFounder Content
Session Kit
A recording plan for your next hour with a founder.
The buyer’s question
What we can show
05–15Main answer15–30Demonstration30–40Decision & tradeoff
Prepared by Unicorn Studios · PDF + editable Markdown
Use the worksheet with your current tools.
Inside the kit
SIX WORKING SECTIONSBuyer-question sheet
Connect each question to a speaker, supporting evidence, and an intended use.
60-minute agenda
Make room for the main answer, a demonstration, tradeoffs, and follow-up questions.
Output map
Give potential videos, posts, guides, and sales answers a destination before editing.
Interview prompts
Ask for decisions, examples, and explanations that make sense on their own.
Review & release record
Keep the approved version, reviewer, publication link, and follow-up check together.
Use it for your next session.
Complete the first buyer-question row, then ask the speaker what they can show to answer it. The kit helps you prepare; the usable outputs will depend on the recording, available evidence, and editing time.
Read the full planning guidePrefer to work with a production team?
Discuss your session